Problem Statement

The internal Salesforce tool, SalesConnect, faced significant usability challenges due to a cluttered and inconsistent design. Key issues included irrelevant imagery, excessive and scattered content, non-compliant colored buttons, and outdated information, all of which deviated from the style guide. These design flaws led to user frustration, making it difficult for users to efficiently access critical content. To address this, a comprehensive website audit was conducted, followed by strategic recommendations aimed at streamlining the user experience and improving the performance of existing features. It was evident that fundamental UX principles needed to be applied to enhance both functionality and user satisfaction.

Research & Ideation

For the SalesConnect project, I delved into our internal design system guidelines and presented them to stakeholders, communicating the design vision and aligning goals. Rather than relying on traditional pen-and-paper ideation, I actively engaged with the SalesConnect platform through hands-on exploration, collaborating closely with developers to bridge technical constraints with design objectives. This approach not only fostered familiarity with the tool but also built strong connections between design and development teams, ensuring a cohesive and feasible design solution.

Wireframing

Creating wireframes using conventional methods was not suitable for this project due to the tool’s limited capabilities. By joining multiple team spaces within SalesConnect, I found a network of mentors who guided me through the process of rebranding the SalesConnect pages to align more cohesively with Cisco.com. My primary objective was to eliminate the disjointed and inconsistent design elements, refining the excessive use of colors to create a more user-friendly experience. Although I captured before-and-after comparisons for my portfolio, confidentiality constraints prevent me from sharing them here, but I’ve included a few samples for reference.